Integrate introduces Data Guardian for privacy and compliance

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance.

This comes in the context of legislation, especially in Europe, where collecting lead data without proper consent or opt-out options could lead to fines and reputational damage.

Why we care. B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals. How much consideration is being given to whether leads are consenting to have that data collected — especially at events where European citizens are in attendance?

With Data Guardian, Integrate seeks to set some basic standards for ensuring that lead data is compliant and protected; in effect, challenging other vendors to do the same. It will help marketers by ensuring that leads are “100% marketable,” it said in a blog post.

Details. Data Guardian uses AI capabilities to:

• Execute audits on individual leads to ensure they meet existing and emerging compliance requirements.
• Assess lead quality, assigning trust scores.
• Award quality scores to publishers, supporting the optimization of content campaigns and maintenance of lead quality.